Pre-launch marketing helps drive awareness and build anticipation for apps and games before launch. Capture early consumer interest and accelerate launch performance with a pre-registration campaign on Google Play.Get Started
- Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.
- Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day.
- Offer a pre-registration reward by giving users a managed product for free after they pre-register for your app or game. Rewards are a great way to drive higher consumer interest in your campaigns.
- Drive pre-registration demand by allowing users to engage with your app or game before launch with a Google Play Instant version of your app or game during your pre-registration campaign.
Set up your campaign using our how-to guide
Take free e-learning courses on pre-registration.
Building the hype - effective pre-launch strategies
A new era of launching mobile games
How mobile game developers are evolving their go-to-market strategies.