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Pre-registration

Create excitement and awareness of your apps and games before they’re launched

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Build anticipation

Publish your store listing before you launch with a call to action that will improve your metrics on launch day

Start building user relationships

Users who pre-register for your game will receive a notification at launch, and eligible devices will be able to have the game auto-installed

Offer rewards

Help drive interest, installs, day-1 conversions, and retention by offering users a reward for pre-registering for your app or game

Best practices

  • Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign

  • Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day

  • Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign

  • Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch

  • Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration

  • Allow users to engage with your app or game before launch with a Google Play Instant version

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Maximize pre-launch momentum

Learn how pre-registration can help you capture consumer demand and activate it at launch

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Pre-launch best practices for mobile games

Release early versions of your app for feedback and drive awareness with a pre-registration campaign

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How to implement pre-registration

Enable pre-registration for your app or game with these step-by-step guides on the Play Help Center

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Pre-launch marketing tools

Learn how to use our tools to customize and experiment with your store presence in this talk from Google I/O'19

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  • Nexon increases retention and monetization with pre-registration rewards

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More on growing your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

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Store listings

Make a great first impression on potential users with a strong Play store listing

Store listing experiments

Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

Acquisition reporting

Track acquisition trends and see which sources are driving the highest quality impressions

Play Games Services

Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends

Try Pre-registration

Create excitement and awareness of your apps and games before they’re launched

Go to Play Console