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Make a compelling Google Play store listing to drive more installs

  • Launch
  • Marketing

Make your app's Google Play listing compelling. Use a unique app icon, attention-grabbing images, and a video of your app in action. Also write a to-the-point short description and a well-crafted full description that carefully uses the words users are likely to search for.

Why it works

When users search or browse Google Play, your app's icon is a significant factor in making your app stand out, so ensure it's relevant and compelling. If a user opens your app's listing, they will take only a few seconds to look for content that matches their needs. If the listing doesn't immediately grab their attention or highlight the content they are searching for, they're likely to move on to another app.

Best practices

  • Icon: Create a relevant yet uniquely differentiated launcher icon; consider working with a professional graphic designer or use the Android Asset Studio.
  • Feature graphic: Make sure your feature graphic sums up what is special about your app. Avoid using this area to host additional screenshots or timed-promo text. Instead, treat this as an opportunity to reinforce your app's brand and concisely promote what makes your app great.
  • Video trailer: Create a video of your app in action to show off the app's main features, either by using screen capture software and filming a physical device running the app. Try to keep the video concise; aim for a run time of somewhere between 30 and 120 seconds, and highlight the most important or compelling features first. Game trailers should be in landscape orientation to be eligible to appear in game collections displaying video trailers on Google Play.
  • Screenshots: Make sure screenshots show off the best and most important features of your app. Avoid only using promo or marketing slides that do not depict the in-app experience. Include multiple screenshots that show all the screen sizes and device types your app runs on, with portrait and landscape orientations if your app supports it. Games should have at least three landscape screenshots to be eligible to appear in game collections displaying screenshots on Google Play.
  • Description: Keep your app's description short and to the point; make sure the first sentence sums up your app. Describe key and unique features. If your app works across multiple device types (e.g. Wear, TV, or Daydream), be sure to highlight the compatibility and any important platform-specific features to users. To increase the likelihood of users discovering your app through search, include a variety of words in your app description that represent the core features of your app.
  • Reviews: Reply to your reviews to address concerns, discover common problems your users are having with the app, and show visitors to your store listing that you're engaged with them.
  • Localize: Localize your store listing for all the locales you support. Create country-specific listings if you need to. If your screenshots or videos include text, be sure to upload versions for all the languages supported by your app. Additionally, match local pricing conventions. For example, some users in Asian markets respond to prices ending in .00 or .05 more than .99.
  • Target countries: Create up to 5 country-specific listings for your app with a title, icon, descriptions, and graphic assets design to maximize local impact.
  • Policies: Be aware of the Play policies for store listing metadata.
  • Badge: Create a Google Play badge to highlight links that you add to websites and social media.
  • Iterate: Run store listing experiments to A/B test your graphics and text to explore the most effective combination of assets and text for any and all locales your app supports.