Tap Sports Baseball 2015 is a sports game by US games developer Glu Mobile. Founded in 2001, Glu Mobile is a leading global developer and publisher of free-to-play games for smartphone and tablet devices.
Glu Mobile decided to use Store Listing Experiments to see if different background colors in the game’s icon would affect installs. They found that a lighter background resulted in more installs.
What they did
Glu Mobile used a global store listing experiment in the Google Play Developer Console to test three different background colors in the game’s icon.
The results showed that of three different color schemes — blue, light blue, and light red — an icon with a light blue background converted 2.9 percent more visitors than the original control icon.