Store listing experiments

Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

Go to Play Console

Increase installs and conversion

Optimize your install conversion rate by running free A/B tests on your store listing text and graphics

Localized experiments for a global presence

Run experiments to see how users respond differently around the world

Metrics to help you optimize

See acquisition and 1-day retention rates for each version of your store listing so you can make further improvements

Best practices

  • Get the biggest impact by testing icons, videos, and screenshots

  • Get the clearest results by testing a single asset at a time

  • Test for at least a week to account for weekday vs weekend traffic patterns

  • Revisit assets over time to account for changes in users, locations, and seasonality

  • Opt-in to email notifications to be alerted when a winning variant has been declared

Find out more

More on growing your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

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Try Store listing experiments

Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

Go to Play Console