Inline Install API eligibility criteria for SDKs

This page describes the eligibility criteria for ad SDKs to use the Inline Install API. Eligibility is updated on a quarterly basis.

In addition to meeting the criteria, ad SDKs must accept the API's Terms of Service. To accept the Terms of Service, fill out the interest form. After accepting the Terms of Service, ad SDKs also must complete integration of the API.

Eligibility criteria

To qualify for access to this premium growth tool, you must provide a high-quality and trustworthy user experience. You must also be a developer in good standing on Google Play. In addition, the app to be installed must also be of sufficiently high quality.

The following table describes all of the criteria to be met:

Criteria Definition
Ad SDK promotes a safe, secure, and high-quality user experience.

The following criteria must be met:

  • The SDK must be listed in the SDK Index and must accept Google's Terms of Service for ads. As a result, the SDK will have a "Registered in Google Play SDK Console" badge.
  • The SDK must be compliant with SDK Console's Ads Policies without any policy violations in the last 6 months.
Both caller-app and app that is to be installed are high quality apps.

Google Play cares about app quality and uses various signals to evaluate users' experience of your app. Apps are only eligible for the Inline Install API if they meet a minimum quality bar.

You can read more about how we evaluate the following:

  1. Play's definition of quality
  2. Requirements for core value engagement metrics
  3. Technical quality requirements, including more detail on ANRs and crashes

You can also see Android vitals overview to learn how Play is evaluating your app's quality and which quality recommendations to prioritize next.

Caller-app meets eligibility criteria for premium growth tools.

All app categories are eligible for the Inline Install API, as long as other premium growth tool criteria are met.

See Google Play Premium growth tools to learn more about these eligibility criteria.

Ad SDK ensures appropriate use of the Inline Install API. Google Play wants to provide users with contextual and seamless journeys. If we see that the Inline Install API is inappropriately used, we may revoke use.