Privacy Sandbox on Android
The Privacy Sandbox on Android aims to develop new technologies that improve user privacy and enable effective, personalized advertising experiences for mobile apps. We welcome industry feedback on the design proposals and testing as previews become available.
Build new technology to keep user information private
People should be able to enjoy their app experience without worrying what personal information is collected, and by whom. The Privacy Sandbox on Android aims to build solutions that do not rely upon current tracking mechanisms, and block covert tracking techniques, such as fingerprinting.
Enable publishers and developers to keep online content free
Publishers and developers need innovative, privacy-preserving alternatives for their key business needs, including serving relevant ads, in order to continue providing free experiences for billions of people around the world.
Collaborate with the industry to build new app privacy standards
Android has a long history of open source collaboration. We invite the entire ecosystem to be involved and contribute to the development of better user privacy standards for apps.
Learn more about the overall goals and design of the Privacy Sandbox on Android
Enable interest-based ads personalization without relying on user-level identifiers
A new way to serve customized ads to users based on previous app engagement, without third-party data sharing
- Design proposals publicly available for review and feedback
- Through 2022
- Updates to designs proposals and initial developer previews for early testing
- End of 2022
- Beta release of the SDK Runtime and privacy-preserving APIs