Google Play Console
Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more.
Focus on quality
Success on Google Play starts with quality. The best apps and games have higher ratings, more installs, and more engagement. The Play Console lets you test and understand how your app is performing at every stage.
Cooking Craze used open beta testing to decrease crash rate by 21% and increase retention by 7%
Cooking Craze by Big Fish Games
Release with confidence
When you’re ready to launch, the Play Console lets you publish your app and release updates with confidence. Use granular controls and distribution options, and have a complete view of your app’s data during and after release.
Wooga brings features to Android first with fast iteration on Google Play
Track a release as it happens and see how your release is affecting your app's important metrics. Compare data against a previous release. Quickly halt your rollout if anything looks out of the ordinary.
Release updated apps and games to progressively larger percentages of your users so that you can catch missed issues. Halt and resume rollouts so you can find and fix issues.
Grow your business
When you’re ready to grow your audience and earn more revenue, the Play Console has tools to help. Understand how users find your app, run experiments on your store listing, compare your performance to apps in the same category, and launch ad campaigns. Tweak your pricing, manage your in-app products and your subscriptions, run promotions, and more.
Sudoku Quest installs increase 88% on Google Play using store listing experiments
Sudoku Quest by HashCube
Store listing experiments
Find the store listing content that drives the most installs.
Create universal app campaigns to drive valuable app installs from Google Search, Play Store Search and recommendations, YouTube, and the Google Display Network.
Get reports on how well your app or game is acquiring users by channel and country with multiple breakdown and comparison options. See which channels drive retained users and buyers over time.