Google Play 遊戲電腦版可讓使用者在 Windows 電腦環境中體驗 Android 遊戲。許多熱門 Android 遊戲都是透過應用程式內廣告來維持運作。Google Play 遊戲電腦版的目標是在不需變更應用程式的情況下，繼續支援遊戲內廣告，並提供額外功能，方便廣告買方/賣方識別及區分 Google Play 遊戲電腦版和實體 Android 裝置，然後透過想要的變更處理相關請求。
需考量的 Google Play 遊戲電腦版差異
雖然 Google Play 遊戲電腦版執行的是標準 Android 遊戲，但因為使用的電腦硬體有所不同，這些遊戲提供的使用者體驗也不盡相同。以下列舉幾項差異：
玩遊戲時使用的大螢幕比行動裝置大上許多。
鍵盤和滑鼠是常見的輸入裝置。
如果廣告宣傳的是行動應用程式，使用者就可能無法在電腦上安裝這類應用程式。
廣告供應商
如果您是使用 Android SDK 的廣告供應商，可能會在發布至 Google Play 遊戲電腦版的 Android 應用程式中看到傳入的廣告請求。如開發人員指南所述，Google Play 遊戲電腦版是模擬 Android 環境。目前在 Android 中運作的 SDK 應可繼續在 Google Play 遊戲電腦版中運作，無需進行調整。不過，由於使用者將會在桌上型電腦上看到廣告，建議您考慮變更廣告顯示方式，或改變使用者點選廣告時會引發的動作。
在 Google Play 遊戲電腦版上識別遊戲請求
您可以使用 Play Integrity API，查看請求是否來自經驗證的 Google Play 遊戲電腦版執行個體。請注意，Play Integrity API 也可用於驗證執行階段環境是否受信任。
廣告買方
如果您是考慮購買 Android 遊戲廣告空間的廣告買方，則建議針對 Windows 電腦上的 Google Play 遊戲電腦版廣告空間指定、排除或調整出價策略。
在 Google Play 遊戲電腦版上找出應用程式廣告空間
當裝置是在 Google Play 遊戲電腦版上執行，裝置的使用者代理程式就會顯示特定特性，例如「Mozilla/5.0 (Linux; Android 12; HPE device Build/SKR1.230204.001.A4; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/109.0.5414.85 Mobile Safari/537.36 (Mobile; afma-sdk-a-v230914118.230914118.0),gzip(gfe),gzip(gfe)」。平台便會回報為「Windows」。
Google Play 遊戲電腦版應視為有限的 Android 平台擴充功能。凡是可使用 Android 平台的廣告買方/賣方，都可以使用 Google Play 遊戲電腦版。請注意，對於在 Google Play 遊戲電腦版上執行的應用程式，廣告買方和賣方希望考量的請求行為可能有所不同。只要採用上述方法，即可識別及區分此廣告空間與標準 Android 平台。
問題：是否能向 Google Play 遊戲電腦版的使用者顯示應用程式安裝廣告？使用者要如何安裝應用程式？
廣告供應商應自行決定要向 Google Play 遊戲電腦版發出請求的廣告類型。在某些情況下，使用者可透過開放網路上的應用程式商店頁面，將應用程式安裝到裝置上。
[null,null,["上次更新時間：2025-07-27 (世界標準時間)。"],[],[],null,["# Ads on Google Play Games on PC\n\nGoogle Play Games on PC allows users to experience Android games on Windows PC\nenvironments. Many popular Android games are supported by in-app advertising.\nGoogle Play Games on PC aims to continue supporting in-game advertising without\napp changes and offers additional functionality for ad buyers and sellers to\nidentify and separate Google Play Games on PC from physical Android devices so\nthat these requests may be handled with any wanted changes.\n\nDifferences to consider with Google Play Games on PC\n----------------------------------------------------\n\nWhile Google Play Games on PC runs standard Android games, users experience\nthese games differently due to the PC hardware they use to play them. Examples\nof these differences include:\n\n- Games are played on a much larger screen than any mobile device.\n- Keyboards and mice are the common input devices.\n- For ads that promote mobile apps, users may not be able to install these apps on their PC.\n\nAd providers\n------------\n\nAs an ad provider with an Android SDK, you may see incoming ad requests from\nAndroid apps published on Google Play Games on PC. As documented in the\n[Developer's Guide](/games/playgames/overview), Google Play Games on PC\nemulator Android environments. Existing SDKs that function in Android today\nshould continue to function in Google Play Games on PC without changes.\nHowever, because users will be experiencing your ads on a desktop PC, you may\nwant to consider changes to how ads display or what happens when a user clicks\non an ad.\n| **Note:** Google Play recommends you think carefully through the user experiences your SDK facilitates and how these should best be optimized for your users. Alternatively, you can choose to simply refrain from serving ads to requests from games on Google Play Games on PC. To do so, see the following section on how to identify requests from Google Play Games on PC.\n\n### Identifying requests from games running on Google Play Games on PC\n\nUse the [Play Integrity API](/google/play/integrity/setup#sdks) to\nsee whether a requests is coming from a verified instance of\nGoogle Play Games on PC. Note that they Play Integrity API can also\nbe used to verify that the runtime environment is trusted.\n\nAd buyers\n---------\n\nAs an ad buyer considering purchasing Android game inventory, you may want to\ntarget, exclude or alter your bidding strategies for inventory that is\nexperiences on Google Play Games on PC, which runs on Windows PCs.\n\n### Identifying inventory from apps running on Google Play Games on PC\n\nDevices running in Google Play Games on PC will exhibit specific\ncharacteristics in their User Agent such as\n\"`Mozilla/5.0 (Linux; Android 12; HPE device Build/SKR1.230204.001.A4; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/109.0.5414.85 Mobile Safari/537.36 (Mobile; afma-sdk-a-v230914118.230914118.0),gzip(gfe),gzip(gfe)`\". The Platform\nwill be reported as 'Windows'.\n\n### Preparing ad campaigns for Google Play Games on PC\n\nReview the developer's guide for [graphics on Google Play Games on PC](/games/playgames/graphics#large-screen-optimization) and consider whether to\nadd or adjust assets that will bid on this inventory.\n\nFrequently Asked Questions\n--------------------------\n\n- **Question: Which ad providers and/or buyers are supported for\n Google Play Games on PC?**\n - Google Play Games on PC should be considered a limited extension of the Android platform. Any ad buyer/seller that can support Android platforms can work with Google Play Games on PC. Note that buyers and sellers may wish to consider different behavior for requests from apps running Google Play Games on PC, and this can be accommodated by the means provided above to identify and separate this inventory from standard Android platforms.\n- **Question: Can app-install ads be shown to users in Google Play Games on PC?\n How does the user install the app?**\n - Each ad provider should decide on their own which types of advertising they want to facilitate for requests from Google Play Games on PC. In some cases, users may be able to install apps to their devices from an app store page on the open web."]]
