出色的核心价值是什么样子的
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
无论是首次使用还是长期使用，任何应用或游戏的最终目的是给用户带来价值。如果某个应用或游戏没有实现这一目标，那么不管在其他方面表现如何，它都不算是优质。
应用或游戏的用途应与目标受众群体的需求相符。如果应用和游戏能够满足独特的用户需求，或以独特的方式解决问题，则会提高其对用户的潜在价值。
若要打造高品质的应用或游戏，请遵循以下指南。
内容和功能深度
应用中的内容和功能的数量会直接影响您为用户带来价值的能力。确保您了解目标受众群体的需求，为他们的核心使用场景提供支持，并考虑其偏好和功能。例如，面向小学生的计算器应用不应与面向结构工程师的计算器应用具备相同的功能集。
增加应用中的内容或功能可能会提高用户价值，但不应以杂乱的菜单、过时的内容或有问题的功能为代价。
Android 为用户提供了越来越多的选择，不再局限于移动设备。如果您的应用或游戏适合您的应用，请支持多种外形规格，以便让用户能够充分利用您的应用或游戏。例如，假设手机上有一款健身智能设备，它可以从手表同步用户心率；或者想象一款手机游戏，用户还可以在 PC 上玩。
营销素材资源
您推广应用或游戏的方式会影响用户对其功能的预期，并影响他们是否安装该应用或游戏。营销资源应准确反映您的应用或游戏，并反映您的目标受众群体和用例。承诺的内容与实际承诺之间的差异可能会损害您的核心价值，并损害您的用户指标。
用户指标
用户指标（例如评分、互动度和留存率指标）可直接评估您是否为用户带来了价值。通过将这些指标与其他应用的指标进行比较，您可以评估自己的应用或游戏与针对类似或相关用户需求的其他应用相比，核心价值如何。
用户获取指标通常不能很好地衡量核心价值，因为它们会受到营销支出和与应用功能无关的其他因素的影响。
Google Play 准则
如果您在 Google Play 上分发应用，请遵循以下额外的核心价值准则。
用于监控和提升核心价值的工具
您可以使用 Play 管理中心对您的商店资源进行优化和本地化，监控您的用户指标，并与类似应用进行比较。
对应用进行改进以提升评分和评价，这是提升核心价值并使应用对用户更具吸引力的好方法。
发现和精选
Google Play 在评估要推广哪些应用或游戏以及在哪里推广时，会考虑核心价值的各个方面，包括您的 Play 营销资源和用户指标。
Play 还会使用用户指标来评估应用的质量。我们会考虑许多用户互动指标，包括卸载量和活跃用户数。
本页面上的内容和代码示例受内容许可部分所述许可的限制。Java 和 OpenJDK 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-26。
[null,null,["最后更新时间 (UTC)：2025-07-26。"],[],[],null,["# What great core value looks like\n\nThe ultimate purpose of any app or game is to deliver value to users by being\nuseful or fun, both on first use and over time. An app or game can't\nbe considered high quality if it doesn't achieve this goal, no matter what else\nit does well.\n\nThe purpose of an app or game should align with the needs of its target\naudience. Apps and games that address unique user needs, or solve problems in\nan original way, increase their potential value to users.\n\nTo build a high-quality app or game, follow these guidelines.\n\n### Content and feature depth\n\nThe amount of content and features in your app has a direct impact on your\nability to deliver value to users. Make sure you understand the needs of your\ntarget audience, support their core use cases, and consider their preferences\nand capabilities. For example, a calculator app for primary school children\nshouldn't have the same feature set as a calculator app for structural\nengineers.\n\nIncreasing the amount of content or features in your app may increase your\nuser value, but this shouldn't come at the cost of cluttered menus,\noutdated content or buggy features.\n\n### Form factors\n\nAndroid offers an increasing\n[array of choices for users beyond mobile](/multidevice). If it\nmakes sense for your title, support multiple form factors to enable users to\nget more from your app or game. For example, imagine a fitness tracker on a\nphone that can sync a user's heart rate from their watch; or imagine a mobile\ngame that users can also play on their PC.\n\n### Marketing assets\n\nThe way that you market your app or game influences users' expectations of its\ncapabilities and informs their decision on whether to install it. Marketing\nassets should accurately reflect your app or game and represent your intended\naudience and use cases. Any discrepancy between what you promise and what you\ndeliver can damage your core value and hurt your user metrics.\n\n### User metrics\n\nUser metrics such as ratings, engagement, and retention metrics, are a direct\nway to evaluate whether you're delivering value to users. By comparing these\nmetrics with those of other apps, you can assess how the core value of your app\nor game compares with others that target similar or related user needs.\n\nAcquisition metrics are not generally considered to be a good measure of core\nvalue, as they can be influenced by marketing spend and other factors that\naren't related to the capabilities of your app.\n\nGoogle Play guidelines\n----------------------\n\nIf you distribute on Google Play, follow these additional core-value guidelines.\n\n### Tools to monitor and improve core value\n\nUse [Play Console](https://play.google.com/console/about/) to optimize and\nlocalize your\n[store assets](https://play.google.com/console/about/storelistings/),\nmonitor your [user metrics](https://play.google.com/console/about/stats/),\nand compare with\n[your peers](https://support.google.com/googleplay/android-developer/answer/10771707).\n\nMaking improvements to your app that improve your [ratings and reviews](https://play.google.com/console/about/ratings/) is\na great way to improve core value and make your app more attractive to users.\n\n### Discovery and featuring\n\nGoogle Play considers [all aspects of core value](https://g.co/play/featuring), including your Play\nmarketing assets and user metrics, when evaluating what titles to promote and\nwhere.\n\nPlay also uses user metrics to evaluate the quality of your app. We consider\nmany [user engagement metrics](/quality/core-value/user-metrics) including uninstalls and active users."]]
