Interim UX guidelines for user choice billing pilot

Overview

The user choice billing pilot allows participating developers to test offering an alternative billing option next to Google Play's billing system and is designed to help us explore offering this choice to users. These UX guidelines aim to maintain a consistent user experience and help users make an informed decision.

You are required to display an information screen and a separate billing choice screen if you are participating in the pilot. The information screen only needs to be shown to each user the first time the user initiates a purchase, while the billing choice screen must be shown before every purchase. The user-facing messages and UI specifications for both screens must be implemented according to the following guidelines.

Developer app

Information screen for users

Billing choice screen

Select country and language

Select the country and language of your users to view the corresponding UI text strings in the design specifications below.

  • Show all countries
  • Select a country
  • European Economic Area (EEA)
  • Australia
  • Brazil
  • India
  • Indonesia
  • Japan
  • South Africa
  • United States
  • Show all languages
  • Select a language
  • Afrikaans
  • Assamese
  • Bengali
  • Bulgarian
  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Greek
  • Gujarati
  • Hindi
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Japanese
  • Kannada
  • Latvian
  • Lithuanian
  • Malayalam
  • Marathi
  • Norwegian
  • Oriya
  • Polish
  • Portuguese (Brazilian)
  • Portuguese (European)
  • Punjabi
  • Romanian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Tamil
  • Telugu
  • Zulu

Information for users

The information screen helps users understand the context of the change and gives more information to help them make an informed choice.

When to display

The information screen must be shown to users at the start of their first purchase after you add an alternative billing system. This message does not need to be displayed on subsequent purchases by the same user. Display the information screen immediately after a user has taken explicit action to initiate a purchase.

When to display price

The purchase price must be visible and obvious to users before they are shown either the information screen or the billing choice screen.

How to display

The information screen must be displayed in a modal bottom sheet. A modal bottom sheet is similar to a modal dialog that animates up from the bottom of the screen and stays pinned to the bottom. It is elevated above all UI elements on the underlying screen. The underlying screen is obscured behind a dark scrim to indicate that it will not respond to user interaction.

Refer to Google Material Design for more information on the design and implementation of modal bottom sheets.

User actions

The bottom sheet should be triggered when a user taps on a button or other UI element in your app that initiates a purchase. The user can take three possible actions from the information screen:

Continue

Tapping the “Continue” button dismisses the information screen and launches the billing choice screen.

Learn more

Tapping the “Learn more” button launches a Google Help Center article in a web browser.

Dismiss

If users want to dismiss the bottom sheet and return to the underlying screen, they can dismiss the bottom sheet by:

  • Tapping outside of the bottom sheet container
  • Tapping the Android system "Back" button

The information screen does not need to be displayed again after it has been dismissed or after the user has tapped “Continue”.

Example: When the user taps to purchase in your app, the button will trigger the information screen.

Design specifications

The information screen is divided into three components: title, message, and buttons. All three components are required and must contain the exact text and UI elements defined in these guidelines. Do not include any additional text or imagery on this screen, but you are free to include additional text and imagery on other screens.

  1. Title
  2. Text 1
  3. Text 2
  4. Buttons
  5. Bottom sheet
  6. Background scrim

Title

Text Select country and language
Font Roboto (apply to all fonts)
Font size 18sp
Font color #202124

Text 1

Used to highlight key points that are considered critical information.

Text Select country and language
Font size 14sp
Line height 20
Font color #5F6368

Text 2

Used for secondary information that is of lower priority.

Text Select country and language
Font size 12sp
Line height 16
Font color #5F6368

Button 1

Text Select country and language
Text alignment Centered
Font size 14sp
Font weight Medium
Font color #01875F
Background color #FFFFFF
Dimensions Height:36, Width: scale to container
Corner radius 4dp
Outline 1dp, #DADCE0
Link Links to Google Play help article

Button 2

Text Select country and language
Text alignment Centered
Font size 14sp
Font weight Medium
Font color #FFFFFF
Background color #01875F
Dimensions Height:36, Width: scale to container
Corner radius 4dp
Link Links to Billing choice screen

Bottom sheet

Dimensions Height: variable, Width: 100%
Corner radius 8dp, 8dp, 0, 0
Background #FFFFFF
Inner padding Left: 24dp, Right: 24dp, Top: 32dp, Bottom: 24dp
Elevation 8dp

Landscape

In landscape view, the bottom sheet is wider than in portrait view, but otherwise follows the same design specifications and functionality.

Bottom sheet Width: 500dp maximum, Inner padding: 24dp
Title Same as portrait view
Message Same as portrait view
Buttons Height:36, Width: scale to container

Billing choice screen

The billing choice screen presents users with two checkout options to complete their purchase. To help users make an informed decision, each billing service option also displays their available forms of payment. Once users make their choice, they will continue to complete their purchase through that billing system.

When to display

If the user has already seen the information screen during a previous purchase, the billing choice screen should appear immediately after the user has taken explicit action to initiate a purchase.

How to display

The billing choice screen must be displayed in a modal bottom sheet and follow the same specifications as the information screen.

Equal visual representation

The buttons for the alternative billing system and Google Play’s billing system should be represented in a fair and equal manner. This includes but is not limited to equal button sizes, text size/style, tap targets, and icon sizes. Please do not add any additional text, images, or style changes not defined in these guidelines.

Example: When a user taps to purchase in your app, the button will trigger the billing choice screen, only if the user has already seen the information screen during a previous purchase.

Design specifications

The billing choice screen has four distinct components: title, description, developer button, and the Google Play button. All components must be used, and must contain the exact text and UI elements defined in these guidelines. We ask you not to include any additional text or imagery on this screen, but you are free to include additional text and imagery on other screens owned by you.

Visual assets for Google Play and payment icons are available through the links provided below.

Example: In portrait view, the bottom sheet should span 100% of the total screen width.

  1. Title
  2. Description
  3. Developer button
  4. Google Play button
  5. Bottom sheet
  6. Background scrim

Title

Text Select country and language
Font Roboto (apply to all fonts)
Font size 18sp
Font color #202124

Description

Text Select country and language
Font size 14sp
Font color #5F6368
Text Link Select country and language
Link destination Links to Google Play Help
Font size 14sp
Decoration Underline
Font color #5F6368

Developer button

  1. App icon
  2. App name
  3. Payment method icons
  4. Additional indicator

    Payment method icons

  1. Maximum number of payment method icons
  2. Scale to screen width

  3. 360dp width
  4. 480dp width

Button container

Outline 1pt, #DADCE0
Corner radius 4dp
Inner padding 16dp, 16dp, 16dp, 16dp

App icon

Dimensions Height: 24dp, Width: variable

Title

Text {App Name}
Font size 14sp
Font color #202124

Payment methods

Dimensions Height: 32dp, Width: 20dp
Corner radius 2dp
Quantity 5 maximum, if >5 available display additional indicator
Additional indicator Select country and language
Font size 12sp
Font color #5F6368

Google Play button

  1. Icon
  2. Title
  3. Accepted payment methods
  4. Additional indicator

Button container

Outline 1pt, #DADCE0
Corner radius 4dp
Inner padding 16dp, 16dp, 16dp, 16dp

App icon

Image asset Google Play prism
Dimensions Height: 24dp, Width: 24dp

Title

Text Google Play
Font size 14sp
Font color #202124

Payment methods

Image asset Link
Additional indicator Select country and language
Font size 12sp
Font color #5F6368

Landscape

Example: In landscape view, the bottom sheet is wider than in portrait view, but otherwise follows the same design specifications and functionality.

Bottom sheet Width: 500dp maximum, Inner padding: 24dp
Title Same as portrait view
Message Same as portrait view
Buttons Same as portrait view

For additional details on the user choice billing pilot and frequently asked questions, please visit our Help Center.