Native Android apps, without the installation
With
Google Play Instant, people can use an app or game
without installing it first. Increase engagement with your Android app
or gain more installs by surfacing your instant app across the Play
Store and Google Play Games app.
Android’s new app publishing format, the Android App Bundle, makes it easier than ever to offer a Google Play Instant experience. Starting from the Android Studio 3.3 beta release, you can build and publish one app bundle artifact to Google Play containing both instant and feature modules. Build instant games easily with Cocos and Unity plug-ins.
Google Play Instant is open to all app and game developers.
Get started with Google Play Instant
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Developer success stories
Marvel Strike Force and Google Play Instant join forces to improve install rate
Founded in 2017, FoxNext Games was created to expand the universes of cherished franchises like The Simpsons, Alien, Ice Age, and Avatar through interactive and immersive next-generation storytelling.
OneSoft uses instant apps to boost Galaxy Attack install rate by 15%
With over 50 million reported installs and more than 500,000 five-star ratings, Galaxy Attack is a popular alien shooter game.
Evino attracts new customers with Google Play Instant
With more than a million app customers, Evino is an innovative online wine business based in Brazil.
Ultimate Guitar takes advantage of 10MB limit for instant apps and improves install rate by 8%
With chords and tabs for over 1.1 million songs, Ultimate Guitar (UG) is one of the fastest growing guitarist communities in the world.
Rakuten Viki increases watch time 5x with Google Play Instant
Rakuten Viki, home of Viki Originals and the annual Soompi Awards, is a premier destination for multicultural youth entertainment and the worlds leading platform for Asian TV shows, movies, and influencer videos – translated into 200+ languages by a community of avid fans.
King improves player acquisition with Google Play Instant
King is a leading interactive entertainment company, with popular mobile games such as Candy Crush Saga, Farm Heroes Saga and Bubble Witch 3 Saga.
Panda Pop finds high-quality players with instant apps
Jam City is a leading developer in social gaming and the maker of Panda Pop (built with Unity), a top-grossing bubble shooter game with the goal to rescue baby pandas trapped in bubbles!
Vimeo increases session duration by 130% with instant apps
Vimeo was founded by a group of filmmakers who wanted to share their creative work and personal moments from their lives.