Accelerating apps with Flutter Learning to build successful apps faster and easier, whilst meeting user expectations may seem like a challenge. However, we look at how Google’s UI toolkit Flutter can help simplify things alongside creating beautiful

Measure and optimize app retention like a pro What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app

Jen Donahoe’s career sounds like every child’s dream job - making toys and video games for a living. For 23 years, Jen has served as a digital gaming growth marketing leader at industry titans Riot Games, EA, Zynga, and Scopely and led product

Have you ever wondered what goes behind the scenes to help you order your favorite foods from delivery apps? Delivering a quality app is essential to the success of your business, in both acquiring and retaining users. To explore how developers can

How can we encourage diversity and inclusivity through the products we build? Drew Banks and Daniel Farkas from language learning app Drops, discuss how they actively foster diversity and inclusion in their business and how they have taken this

Winning at strategy games can be challenging, and not just for players, but also the businesses who are building them. David Eckleberry, General Manager of the 4x strategy game Star Trek Fleet Command at Scopely, and Howard Chen, Developer Growth

Joining Tamzin and Dirk for episode 10 is Jennifer Estaris of SYBO games, and Deborah Mensah-Bonsu, formerly of mobile games studio SpaceApe. They talk about the recent Green Game Jam – an event aimed at bringing more environmental education to games

Season 2 of the Apps, Games, & Insights podcast kicks off with Babbel’s Elliot Rayner and John Quintana. They share their knowledge on app-based language learning, and talk about how the new normal is disrupting the delivery of all types of

Sign-up, sign-up, sign-up! How to win as a subscription business Between 2016 and 2018 developers using subscriptions saw earnings grow 4X. It is clear that subscriptions are an increasingly popular way for developers to monetize apps and games, and

The growth of Android and its application beyond smartphones means that apps and games are no longer constrained by the dimensions of a single pocketable screen: they can now run on devices that offer traditional laptop and desktop screen sizes. At

Building apps for everyone; why inclusivity and accessibility truly matter Figuring out how to make your app or game accessible to all can be a challenge, both from an organizational and technical perspective. But with over 1 billion people around

Building successful businesses with a players-first approach to gaming Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges.

Embracing innovation by building privacy friendly apps Following the revelations from Cambridge Analytica, the laws on consumer privacy are becoming more strict and the penalties more significant. Ensuring your app or game is privacy friendly has

From startup to global growth, insights from a Venture Capital expert Whether it is kickstarting a great idea or accelerating growth from an established base, somewhere along the journey most companies will look for additional funding. For technology

How to play the long-game for a happy marriage in mergers and acquisitions deals Conventionally, selling your business may be seen as an exercise in taking the money and running. However, many mergers and acquisitions in the mobile games space are

Responsible growth and building businesses for the long term; why they go hand in hand Going all out to maximize the revenue from your app or game won't necessarily guarantee that you'll have a healthy business in the future. Sometimes, respecting

An introduction to the Apps, Games, & Insights podcast & hosts The Apps, Games, & Insights podcasts first series has launched, hosted by Tamzin Taylor and Dirk Primbs from Google But who are they? In this podcast episode we will hear from