Native Android apps, without the installation
With Google Play Instant, people can tap to try an app or game without installing it first. Increase engagement with your Android app and gain more installs by surfacing your instant app across the Play Store, Google Search, social networks, and anywhere you share a link.

Android’s new app publishing format, the Android App Bundle, makes it easier than ever to offer a Google Play Instant experience. Starting from the Android Studio 3.3 beta release, you can build and publish one app bundle artifact to Google Play containing both instant and dynamic feature modules. Build instant games easily with Cocos and Unity plug-ins.

Google Play Instant is open to all app and game developers.

Get started


Featuring in the Play Games app

This beta program allows developers of small games to package their full game using Google Play Instant, with support for in-app purchases and ads. It's then possible for these "instant play" games to be featured and promoted to users on the homepage of the Google Play Games app.


Notifications Beta Program

For many user journeys, notifications are a key extension of the app experience. Sign up today and share the use cases you have in mind.

Latest news and resources

Developer success stories