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With the ability to publish rapidly to over 2 billion active Android devices, Google Play helps you grow a global audience for your apps and games and earn revenue.


New Apps, Games, & Insights podcast

The new podcast series brings together the latest insights, stories, and discussions from industry experts. The first series covers topics from responsible engagement, to advice from experts on mergers, acquisitions, and venture capital, to discussions on hot topics such as privacy and accessibility. Stay tuned each week for the latest episode.

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Find success on Google Play

Focus on what is right for your app and learn how Google can help you to do more for your audience.


From the Google Play Console you can manage all phases of publishing and reach over 1 billion active Android users on Google Play.


When you publish on Google Play, you put your apps in front of over 1 billion active Android users, in more than 190 countries and territories around the world. Google Play helps you get discovered, earn revenue, and build a global business.


Success guide

Learn how to develop Android apps and games and follow a simple guide to see that they’re published on the Play store.

Startups on Google Play

Take advantage of Google Play features to grow your startup

Android vitals

Improve the stability and performance of your apps

Expand internationally

Launch and grow your app in new markets

Promote your app

Grow a valuable audience with ads across Google networks


Sell content, services, or features in your app with automated, recurring billing


Badge generator

Create badges for your app in just a few clicks, and download hi-res badge assets localized for a variety of languages.

Generate device art

Drag and drop screenshots of your app into device artwork, for better looking promotional images and improved visual context.

Policy center

Understand Google Play's developer policies and deliver trusted apps to a global audience.

Quality guidelines

Test your Android apps against these quality guidelines to ensure you provide an excellent user experience and gain additional exposure available for Wear, TV, and Auto apps.

See all resources

Tools and resources to help you prepare promotional assets for use in your marketing.