Headspace 通过投资提升 Android 应用质量，推动业务增长
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
背景
Headspace 的创建宗旨是：改善世界的健康和幸福。Headspace 在 190 个国家/地区拥有 7, 000 万用户，是全球首批冥想应用之一，并且一直是正念和心理训练领域的领导者。Headspace 是所有数字健康与健身公司中规模最大的研究渠道之一，致力于通过经过临床验证的研究来推进正念领域。
Headspace 可通过 Google Play 商店获取，其 Android 用户群覆盖全球多元化用户。
策略
Headspace 的使命是改善全世界的健康和幸福。他们意识到正念练习可能会因人而异，并设想提供每日冥想以外的服务。他们希望让更多 Android 用户能够轻松访问这些内容，因此，他们将您应用的质量作为重中之重。
为了满足更加多样化的用户需求，我们审核了各个平台上的整体应用体验和质量。应用质量至关重要，因为客户会在压力和焦虑时依赖应用。不间断的体验和直观的设计有助于获取和留住多样化的用户是我们的首要任务。
因此，该应用经过了重新设计，添加了新的布局和导航，以适应三个新模块 - 睡眠、移动和焦点。此外，它还致力于为更广泛的用户提供细分且顺畅的使用体验，以实现应用的核心功能。Headspace 的设计团队引用 Material Design 库来添加丰富的组件、图标、导航结构和其他模板。
“关于颜色、可用工具和组件的 Material Design 文档非常棒。我喜欢上了这种方法，我们仍然会将它作为一种顺应历史的方式。”- Ken Seeno，Headspace 产品设计高级经理
在设计团队向工程人员展示原型时，很明显，要大规模引入所有这些内容模块，必须完全重写代码。工程团队充分利用 Android 工具生态系统，引导他们利用 Kotlin 进行全面的重写。他们还引用了一些 Android Jetpack 和 Google 库，以重新连接应用的核心功能。他们使用 Google Play 管理中心进行版本管理和分阶段发布，从而尽可能降低风险、快速利用补丁做出响应，以及改善应用指标。他们使用了应用内评价 API 来管理应用审核流程，根据 Headspace 的研究，该 API 带来了用户数据分析的金矿发现。
“目前，Android 生态系统非常成熟。Kotlin 是一种现代语言，与 Android Studio 搭配使用可加快开发速度。然后，借助 Jetpack 和其他 API，我们获得了关于构建强大新应用的清晰指南。在发布和监控应用时，Play 管理中心在简单直观的界面中有我们需要的所有工具。”- Greg Rami，Headspace 的 Android 主管
成果
Headspace 的目标雄心勃勃，但在推出经过改进的应用后的几个月内，他们就取得了出色的成果。
- 全球月活跃用户数 (MAU) 显著增加。
- 在 2020 年第 1 季度和第 2 季度期间，应用评分从 3.5 提高到惊人的 4.7，增加了 31%。
- 崩溃率从约 99.8% 降至 99.91%
开始使用
立即开始使用吧！
本页面上的内容和代码示例受内容许可部分所述许可的限制。Java 和 OpenJDK 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2021-04-20。
[null,null,["最后更新时间 (UTC)：2021-04-20。"],[],[],null,["# Headspace drive business growth by investing in Android app quality\n\nBackground\n----------\n\nHeadspace was created with one mission in mind: to improve the health and happiness of the world. Reaching 70 million users in 190 countries, Headspace was one of the first meditation apps in the world and remains a leader in mindfulness and mental training. Headspace is committed to advancing the field of mindfulness through clinically validated research, with one of the largest research pipelines of any digital health and wellness company.\nHeadspace is available via the [Google Play Store](https://play.google.com/store/apps/details?id=com.getsomeheadspace.android), and their Android user base represents a diverse global population.\n\nWhat they did\n-------------\n\nHeadspace's mission is to improve the health and happiness of the world. They realized that mindfulness practices could vary for different people and envisioned offering services beyond daily meditation. They wanted to make this content widely accessible to more Android users, and the quality of their app was front and center.\n\nExpanding the offering to meet more diverse user needs led to a review of the overall app experience and quality across platforms. App quality matters because their customers rely on them in times of stress and anxiety. An uninterrupted experience with an intuitive design that helps acquire and retain diverse users was a priority.\n\nSo, the app was reimagined to include new layouts and navigations to accommodate three new modules - sleep, move, and focus. It also aimed to provide a segmented and frictionless experience to the app's core functionality for a wider range of users. The design team at Headspace referenced the [Material Design](https://www.material.io/) libraries to add rich components, icons, navigation structures and other templates.\n\n*\"The Material Design documentation on color, available tools, and components are just top-notch. I fell in love with the approach, and we are still using it as a reference to this day.\" - Ken Seeno, Sr. Manager, Product Design, Headspace*\n\nWhen the design team presented the prototype to engineering, it was clear that to introduce all these content modules at scale, a complete rewrite of the code was necessary. The engineering team tapped into the Android tool ecosystem leading them to leverage Kotlin for a full rewrite. They also referenced several Android Jetpack and Google libraries to rewire the core functionalities of the app. The Google Play Console was used for release management and staged rollouts to minimize the risks, quickly react with patches, and improve the app metrics. The in-app review API was used to manage the app review process - a goldmine discovery of user insights according to Headspace.\n\n*\"The Android ecosystem is so mature at this point. Kotlin is a modern language which paired with Android Studio increases development velocity. Then, with Jetpack and other APIs we got clear guidelines to build a robust new app. When it came time to release and monitor the app, the Play Console had all the tools we needed, in an easy and intuitive interface.\" - Greg Rami, Android Lead, Headspace*\n\nResults\n-------\n\nHeadspace's goals were ambitious, but they achieved stellar results within a few months of launching their revamped app.\n\n- A significant increase in MAU (monthly active users) across the globe.\n- A 31% increase in app rating from 3.5 to an impressive 4.7 between quarter one and quarter two of 2020.\n- A decrease in crash rate from \\~99.8% to 99.91%\n\nGet started\n-----------\n\n[Get started today!](https://play.google.com/store/apps/developer?id=Headspace+for+Meditation,+Mindfulness+and+Sleep)"]]
