El Mundo 利用 Material Design 提高了用户评分和互动度
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背景
El Mundo 是西班牙发行量最大的报纸之一。通过在应用中集成 Material Design 原则,他们提高了自己应用在 Google Play 商店中的评分并提升了用户互动度。
策略
为了改善用户体验、方便用户与新闻内容互动,El Mundo 决定对其应用进行全面改版。通过实施 Material Design 准则,他们为整个应用塑造了一致的外观和风格。
通过分析用户的评论,El Mundo 发现读者觉得他们的应用有点复杂和落伍。因此,他们决定移除冗余功能,对应用功能进行简化。
他们还移除了应用中与读者相关度不高的一些版块,比如气象信息更新和电影预告片。最后,他们还采用了一套全新的内部开发框架,他们现在已将这个框架推广到旗下所有应用。
结果
在重新发布按照 Material Design 准则设计的应用后,El Mundo 发现其应用的周安装率提高了 45%。现在,用户在该应用中停留的时间更长,从平均一分钟延长到了平均三分钟。
另外,由于此次改版为用户带来了全新的体验,更多用户给出了正面反馈,这让他们的应用在 Google Play 商店中的评分由 3.1 升到 3.9,提高了 25.8%。
开始使用
了解如何集成 Material Design 准则并遵循应用的设计原则。
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最后更新时间 (UTC):2017-03-14。
[null,null,["最后更新时间 (UTC):2017-03-14。"],[],[],null,["# El Mundo improves user ratings and engagement with Material Design\n\nBackground\n----------\n\n\n[El\nMundo](https://play.google.com/store/apps/details?id=com.gi.elmundo.main), one of Spain's largest newspapers, integrated material design\nprinciples into their app, which helped increase their Google Play Store\nrating and improve user engagement.\n\nWhat they did\n-------------\n\n\nEl Mundo decided to completely redesign their app to provide a higher quality\nuser experience, making it easier for their readers to engage with news\ncontent. By implementing material design guidelines, they created a\nconsistent look and feel throughout their app.\n\n\nAfter analyzing user comments, El Mundo discovered that readers considered\ntheir app to be complicated and out-of-date. Therefore, they decided to\nsimplify the app's functionality by removing features that were redundant.\nThey also removed sections of their app that were less relevant to their\nreaders, such as weather updates and movie trailers. Finally, they applied a\nbrand new internal development framework that they now use consistently\nacross all of their apps.\n\nResults\n-------\n\n\nFollowing the re-launch of their material design app, El Mundo saw a\n**45% increase in the weekly install rate**. Readers now spend\nmore time in the app, with the average time spent in-app increasing from one\nto three minutes.\n\n\nAdditionally, this redesign resulted in more readers providing positive\nfeedback around the new experience, increasing the app rating in the Google\nPlay store by 25.8%, from 3.1 to 3.9.\n\nGet started\n-----------\n\n\nLearn how to integrate [Material Design](https://material.google.com) guidelines and follow\n[design\nprinciples](https://design.google.com) for your app."]]