《跑跑姜饼人:烤箱大逃亡》通过 Play Asset Delivery 节省了超过 20 万美元的 CDN 费用
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Devsisters 是一家全球性的移动游戏开发商和发布商,专门制作基于《跑跑姜饼人》IP 的休闲游戏。他们最受欢迎的游戏包括《跑跑姜饼人:烤箱大逃亡》(跑步街机)和《跑跑王国》(社交 RPG),这两款游戏都深受全球用户的喜爱,尤其是在韩国、台湾和美国。虽然《跑跑姜饼人:烤箱大逃亡》是一款休闲游戏,但五年积累的资源使 CDN 容量提高到了 2.5GB,这使得 CDN 费用的增加。Devsisters 需要找到一种可持续的模式来宣传他们的大文件游戏。

策略
Devsisters 发现,大量的 CDN 下载会给首次用户体验带来负面影响,这也增加了用户流失。在首次玩游戏之前,用户花了很长时间观看下载屏幕。
为了减少游戏中不必要的资源,Devsisters 改为使用 Play Asset Delivery。使用一个安装时分发资源包使他们能够在首次下载游戏时打包多达 1GB 的资源。
“即便是使用安装时分发选项快速转换,我们也取得了可喜的成果。对于新游戏,我们希望设计能够充分利用所有三个自定义分发选项的数据结构:安装时分发、快速跟进式分发和按需分发。”Devsisters 副总裁 Hyoungook Bae 说道。
成果
Devsisters 使用 CDN 将辅助下载大小缩减了 40%,从 2.5GB 降到了 1GB。此外,通过额外的资源优化,Devsisters 成功将 CDN 费用降低了 84%,超过每年 20 万美元。同时,他们使整体二进制文件的大小缩减了 46%。第 14 天的留存率也有所提高,这对 Devsisters 来说是一项重大胜利,因为他们分享了提高留存率通常具有挑战性和复杂性。
开始使用
详细了解 Play Asset Delivery,以立即开始使用。
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最后更新时间 (UTC):2022-03-24。
[null,null,["最后更新时间 (UTC):2022-03-24。"],[],[],null,["# Cookie Run: OvenBreak saves over $200K CDN cost with Play Asset Delivery\n\nDevsisters is a global mobile game developer and publisher, producing casual games based on the Cookie Run IP. Their most popular games include [Cookie Run: OvenBreak](https://play.google.com/store/apps/details?id=com.devsisters.gb) (running arcade) and [Cookie Run: Kingdom](https://play.google.com/store/apps/details?id=com.devsisters.ck) (social RPG), which are loved by users worldwide, especially in Korea, Taiwan, and the US. Although Cookie Run: OvenBreak is a casual game, the accumulated resources over five years increased the CDN capacity up to 2.5GB, which led to increased CDN cost. Devsisters needed to find a sustainable model for their games with large file sizes.\n\nWhat they did\n-------------\n\nDevsisters identified that the large CDN download was causing a negative first time user experience, which also increased user churn. Users were spending a long time watching the download screen before playing the game for the first time.\n\nIn an effort to decrease the game's unnecessary resources, Devsisters switched to Play Asset Delivery. Using one Install-Time asset pack allowed them to package up to 1GB of assets with their initial game download.\n\n\"Even with a quick shift using the Install-Time delivery option, we were able to see promising results. For new games, we would like to design the data structure that could fully take advantage of all three custom delivery options: Install-Time, Fast-Follow, and On-Demand,\" said Hyoungook Bae, VP of Devsisters.\n\nResults\n-------\n\nDevsisters decreased the secondary download size using CDN by 40%, from 2.5GB to 1GB, and through additional asset optimization, they managed to reduce the CDN cost by 84%, over $200K annually. They also decreased the overall binary size by 46%. Day one to day 14 retention improved as well, which was a significant win for Devsisters, as they shared how increasing retention is usually challenging and complex.\n\nGet started\n-----------\n\nGet started today by learning more about [Play Asset Delivery](https://developer.android.com/guide/app-bundle/asset-delivery)."]]