OneSoft 利用免安装应用体验将《银河袭击》的安装率提升了 15%
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
《银河袭击》是一款备受欢迎的外星人射击游戏，据报道，该游戏的安装量已突破 5000 万次并获得超过 50 万次五星评级。在越南游戏开发商 OneSoft 希望进一步扩大自己的业务范围时，他们选择了 Google Play 免安装体验并发现其游戏安装率大幅上升。
策略
此前，OneSoft 已在 Play 商店中发布了多款成功的游戏，但这些游戏还未使用 Google Play 免安装体验。该团队开发了广受欢迎的太空射击游戏《银河袭击》的精简版。“我们在原版游戏的基础上打造了一些简易关卡，因此用户会觉得游戏易于上手，但仍充满魅力，”OneSoft 首席执行官 Trần Mạnh Hùng 说。
用户访问 Google Play 上的游戏列表时，只需点击“立即体验”按钮即可启动精简版。
结果
OneSoft 报告称，其游戏安装量提升了 15%，其中德国等市场的安装量提升了近 30%。用户很喜欢通过 Google Play 免安装体验体验的游戏内容，并希望日后能继续畅玩。
事实上，OneSoft 发现，通过“立即体验”按钮安装应用的用户比直接从 Play 商品详情下载的用户多花 36% 的时间玩游戏。第 1 天和第 7 天的留存率相较于初次接触 Google Play 免安装体验的用户也更高。
Trần 表示：“我们对这一充满希望的结果感到非常兴奋和惊讶。Google Play 免安装体验是一项非常棒的功能，它帮助我们吸引真正的沉浸用户，从而提高用户留存率和互动时长。”
这项实验非常成功，以至于 OneSoft 团队发行了另外两款免安装游戏：《Space Shooter: Galaxy Attack》和《Arcade Shooting》。该团队甚至已向其他游戏开发者提供了有关如何推出一款成功的免安装游戏的建议。
开始使用
所有应用和游戏开发者都可以构建免安装应用。立即开始使用吧！
本页面上的内容和代码示例受内容许可部分所述许可的限制。Java 和 OpenJDK 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2019-01-17。
[null,null,["最后更新时间 (UTC)：2019-01-17。"],[],[],null,["# OneSoft uses instant apps to boost Galaxy Attack install rate by 15%\n\nWith over 50 million reported installs and more than 500,000 five-star ratings,\n[Galaxy Attack](https://play.google.com/store/apps/details?id=com.alien.shooter.galaxy.attack)\nis a popular alien shooter game. When Vietnamese game developer\n[OneSoft](https://play.google.com/store/apps/dev?id=7627571908184472902) wanted\nto increase their reach even further, they turned to\n[Google Play Instant](https://developer.android.com/topic/google-play-instant/)\nand saw their install rates blast off.\n\nWhat they did\n-------------\n\nOneSoft had already published several successful games on the Play Store, but\nthey were new to Google Play Instant. The team created a light version of their\npopular space shooter game, Galaxy Attack. \"We made simple levels based on the\noriginal game so users might find the game easy to play, but still addictive,\"\nsaid Trần Mạnh Hùng, CEO of OneSoft.\n\nWhen users visited the game listing on Google Play, they were able to launch the\nlight version just by clicking the \"Try Now\" button.\n\nResults\n-------\n\nOneSoft reported that their installs increased by 15%, with some markets such as\nGermany improving installs by almost 30%. Users enjoyed the gameplay they were\nable to experience through Google Play Instant and wanted to continue playing\nlater on.\n\nIn fact, OneSoft noticed that users who had installed the app through the\n\"Try Now\" button spent 36% more time playing the game than users who downloaded\ndirectly from the Play Store listing. Day 1 and Day 7 retention rates were also\nmuch stronger for users who first engaged with the Google Play Instant experience.\n\n\"We're quite excited and surprised about this promising result,\" Trần said.\n\"Google Play Instant is an awesome feature, which helps us to get truly immersed\nusers, leading to higher retention rate and engagement time.\"\n\nThe experiment proved so successful that the OneSoft team launched two other\ninstant games: [Space Shooter: Galaxy Attack](https://play.google.com/store/apps/details?id=com.game.space.shooter2)\nand [Arcade Shooting](https://play.google.com/store/apps/details?id=com.os.wars.squadron).\nThe team has even been offering advice to other game developers about how to\nlaunch a successful instant game.\n\nGet started\n-----------\n\nAll app and game developers can build instant apps. [Get started today](/topic/google-play-instant/getting-started/first-instant-app)!"]]
