King 利用 Google Play 免安装体验吸纳了更多玩家。
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
King 是一家领先的互动娱乐公司，旗下有《Candy Crush Saga》、《农场英雄传奇》和《泡泡魔女传奇 3》等热门移动游戏。2018 年 3 月，King 实现了 Google Play 免安装体验，并很高兴见证它能成功消除用户获取障碍、更有效地定位受众群体以及提高游戏交叉推介的有效性。
他们推出了《泡泡魔女传奇 3》(BW3S) 的免安装版，玩家可通过点击 Play 商品详情中的“立即体验”按钮轻松体验游戏。
策略
King 在几周内成功将 BW3S 安装版从 ~79MB 缩减到 ~20MB 以下，并通过去除前 5 个关卡之外的所有内容、删除过场动画、使用更好的 ProGuard 规则消除未使用的代码、优化其 LLVM 编译器标志以及减少支持的语言数量，最终将其缩减至 15MB。
最后，该团队通过将游戏分割成一个 7MB 的基础 APK，并在主菜单资源加载后，以编程方式下载剩余的 8MB 游戏资源，成功将 BW3S 的大小缩减到 Google Play 免安装体验的 10MB 限制以下。
成果
自 Google Play 免安装体验版本的《泡泡魔女传奇 3》发布后，Play 商店详情页面的点击量有所增加。
受这些结果的鼓舞，King 计划将免安装应用技术引入更多游戏，并通过交叉推介直接发布免安装体验。
执行制作人 David Fernandez Remesal 表示：
“免安装游戏必然会通过自然、交叉推介和付费媒体移除用户获取的障碍，使 King 能够以更高效的方式定位我们大量游戏组合的受众群体。
King 旗下现在已有的和未来将推出的大多数授权游戏（《Candy Crush》、《泡泡魔女传奇》、《Farm Heroes》、《Pet Rescue》）都可以从这一举措中受益。”
开始使用
我们会在未来数月内将免安装应用广泛应用于游戏中。点击此处注册即可申请参加 Beta 版并了解更多可用信息。
本页面上的内容和代码示例受内容许可部分所述许可的限制。Java 和 OpenJDK 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2018-03-19。
[null,null,["最后更新时间 (UTC)：2018-03-19。"],[],[],null,["# King improves player acquisition with Google Play Instant\n\n[King](https://king.com/) is a leading interactive entertainment company, with popular mobile games such as Candy Crush Saga, Farm Heroes Saga and Bubble Witch 3 Saga. In March 2018, King implemented Google Play Instant and was excited to see the potential impact on removing user acquisition friction, targeting audiences more efficiently, and increasing the effectiveness of game cross-promotion.\n\nThey launched an instant version of Bubble Witch 3 Saga (BW3S), which is easily accessible to play by clicking the \"Try Now\" button on its Play Store listing.\n\n### What they did\n\nKing was able to reduce the \\~79MB installed version of BW3S to under \\~20MB in a couple of weeks, and eventually reduced it to 15MB by stripping out all but the first five levels, removing cut scenes, eliminating unused code with better ProGuard rules, optimizing their LLVM compiler flags, and reducing the number of supported languages.\n\nFinally, the team managed to reduce BW3S under Google Play Instant's 10MB limit by splitting their game into a 7MB base APK, and programmatically downloading the remaining 8MB of gameplay assets after the main menu assets are loaded.\n\n### Results\n\nSince launching their Google Play Instant version of Bubble Witch 3 Saga, click-throughs from the Play Store details page has increased.\n\nEncouraged by these results, King is planning to bring instant app technology to more games, and enabling cross promotions to directly launch instant experiences.\n\nDavid Fernandez Remesal, Executive Producer, commented:\n\n*\"Instant Games will definitely remove friction in user acquisition through organic, cross-promotion and paid media, making King more efficient and effective in targeting audiences for our broad games portfolio.*\n\n*Most of future and current King franchises (Candy Crush, Bubble Witch, Farm Heroes, Pet Rescue) could benefit from this initiative.\"*\n\n### Get started\n\nInstant apps will be broadly available for games in the coming months. [Sign up here](https://docs.google.com/forms/d/e/1FAIpQLSeUodw6iqSKppOtm22vYwCgAnngES9lXV6821UBlF2bM3r-wg/viewform) to apply for the beta and more information as it is available."]]
