Ultimate Guitar 利用了免安装应用的 10MB 限制并将安装率提高了 8%
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
Ultimate Guitar (UG) 拥有超过 110 万首歌曲的和弦和吉他谱，是世界上发展最快的吉他手社区之一。该社区网站有超过 1000 万注册用户，他们定期参加论坛、创作吉他谱、制作课程以及撰写文章等。UG 还提供与音乐制作内部消息有关的最新音乐行业资讯、乐评和博客。
策略
Ultimate Guitar 拥有一大批忠实的 Android 用户，他们一直希望能够再覆盖新的用户群体。UG 对 Google Play 免安装体验和“立即体验”功能感到非常兴奋，因为他们确信增加试用能实现更多的用户增长。
构建 Google Play 免安装体验版应用对于 UG 来说非常简单顺畅。UG 应用使用 React Native 的附加库，因此大小超出了 4MB 这一限制。不过，在了解并注册 Google Play 免安装体验的 10MB 计划后，他们得以发布免安装应用。大小在 10MB 以下的任何免安装应用可以即时启用“立即体验”和网页横幅功能。在总共不到两周的时间里，他们就完成了免安装应用的规划和设计，其中还包括一周的开发和测试时间，之后就将应用发布到了发布轨道。
成果
实现“立即体验”功能后，UG 发现试用其应用的用户数立即增加。在通过“立即体验”按钮试用其应用的用户中，有 20% 左右的用户选择安装应用。就这样，经过短短一周的开发，该应用的安装量就提升了 8%。取得这些良好成果后，UG 继续投资其免安装应用，改善用户数据跟踪，打造更完善的用户入门流程，并致力于创收。
Ultimate Guitar 首席执行官 Michail Trutnev 表示：
“Google 为我们提供了一个绝佳的机会，使我们能够利用免安装应用功能扩大应用的受众群体。通过这种简单的方式，可以向用户提供优质内容，而不需要他们投入大量的精力。”
开始使用
所有应用和游戏开发者都可以构建免安装应用。立即开始使用吧！
本页面上的内容和代码示例受内容许可部分所述许可的限制。Java 和 OpenJDK 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2018-09-19。
[null,null,["最后更新时间 (UTC)：2018-09-19。"],[],[],null,["# Ultimate Guitar takes advantage of 10MB limit for instant apps and improves install rate by 8%\n\nWith chords and tabs for over 1.1 million songs, [Ultimate Guitar](https://play.google.com/store/apps/details?id=com.ultimateguitar.tabs) (UG) is one of the fastest growing guitarist communities in the world. It has over 10 million registered users who regularly participate in forums and contribute tabs, lessons, and articles. UG also provides all of the latest music industry news, reviews, and blogs about the inside scoop in music making.\n\nWhat they did\n-------------\n\nUltimate Guitar has a big fan base of engaged Android users, and they are always looking to reach new people. UG is excited about Google Play Instant and the Try Now feature, as they are confident that increased trials will result in more user growth.\n\nBuilding for Google Play Instant was a straightforward and smooth experience for UG. With React Native's additional library, UG's app was above the 4MB limit requirement. However, having discovered and signed up to [Google Play Instant's 10MB program](https://docs.google.com/forms/d/e/1FAIpQLScVKwTCzjeh6brMyCKpJqdcxZXW7WX9ho__TCj5YVEz-Kaovw/viewform), they were able to publish an instant app. TRY NOW and web banners can also be instantly enabled for any instant app under 10MB. In less than two weeks in total, they planned and designed their instant app, including a week spent developing and testing it, before rolling it out on the release track.\n\nResults\n-------\n\nWith the implementation of TRY NOW, UG saw an immediate increase in people trying their app. \\~20% of those who tried the app through the TRY NOW button went on to install their app. This led to a remarkable increase in installs of 8%, after just a week of development time. Following these strong results, UG continued to invest in its instant app, improving user data tracking, building better user onboarding, and focusing on monetization.\n\nMichail Trutnev, CEO at Ultimate Guitar, commented:\n\n*\"Google gives us a great opportunity to increase the app's audience with the instant app feature. This is a simple way to provide users with high-quality content without asking them to put in a lot of effort.\"*\n\nGet started\n-----------\n\nAll app and game developers can build instant apps. [Get started today](/topic/google-play-instant/getting-started/first-instant-app)!"]]
