《跑跑薑餅人:烤箱大逃亡》利用 Play Asset Delivery 省下超過 20 萬美元的 CDN 費用
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Devsisters 是一間全球手遊開發商與發布商,專門為《跑跑薑餅人》IP 生產休閒遊戲。最熱門的遊戲包括《Cookie Run: OvenBreak》(跑步街機遊戲) 和 Cookie Run: Kingdom (社交 RPG) 等全球玩家最喜愛這些遊戲,尤其是韓國、臺灣和美國。雖然《跑跑薑餅人:烤箱大逃亡》是一款休閒遊戲,5 年內累積的資源將 CDN 容量增加至 2.5 GB,最終導致 CDN 費用增加。Devsisters 必須設法為自家遊戲找出大型檔案大小的永續模型。

具體措施
Devsisters 發現,大量的 CDN 下載作業會導致初次使用體驗不佳,導致使用者流失率上升。使用者在首次玩遊戲前,花了長時間觀看下載畫面。
為減少遊戲中不必要的資源,Devsisters 改用 Play Asset Delivery。使用 1 個 Install-Time 資產包後,他們在初次下載遊戲時,最多可以封裝 1 GB 的資產。
「即使採用「安裝時間提供」選項來快速調整,我們獲得了出色的成果。針對新遊戲,我們想要設計能夠完全利用以下三種自訂傳送選項的資料結構:Install-Time、Fast-follow 和 On-Demand。」
成果
Devsisters 運用 CDN 將次要下載大小縮減 40%,從 2.5 GB 縮減為 1 GB,還透過額外的素材資源最佳化功能,成功將 CDN 費用降低 84%,每年超過 $20 萬美元。整體二進位檔的大小也減少了 46%。也在第 14 天留存率也有所提升,這對 Devsisters 來說,提升留存率通常相當困難且複雜。
開始使用
歡迎立即進一步瞭解 Play Asset Delivery。
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上次更新時間:2022-03-24 (世界標準時間)。
[null,null,["上次更新時間:2022-03-24 (世界標準時間)。"],[],[],null,["# Cookie Run: OvenBreak saves over $200K CDN cost with Play Asset Delivery\n\nDevsisters is a global mobile game developer and publisher, producing casual games based on the Cookie Run IP. Their most popular games include [Cookie Run: OvenBreak](https://play.google.com/store/apps/details?id=com.devsisters.gb) (running arcade) and [Cookie Run: Kingdom](https://play.google.com/store/apps/details?id=com.devsisters.ck) (social RPG), which are loved by users worldwide, especially in Korea, Taiwan, and the US. Although Cookie Run: OvenBreak is a casual game, the accumulated resources over five years increased the CDN capacity up to 2.5GB, which led to increased CDN cost. Devsisters needed to find a sustainable model for their games with large file sizes.\n\nWhat they did\n-------------\n\nDevsisters identified that the large CDN download was causing a negative first time user experience, which also increased user churn. Users were spending a long time watching the download screen before playing the game for the first time.\n\nIn an effort to decrease the game's unnecessary resources, Devsisters switched to Play Asset Delivery. Using one Install-Time asset pack allowed them to package up to 1GB of assets with their initial game download.\n\n\"Even with a quick shift using the Install-Time delivery option, we were able to see promising results. For new games, we would like to design the data structure that could fully take advantage of all three custom delivery options: Install-Time, Fast-Follow, and On-Demand,\" said Hyoungook Bae, VP of Devsisters.\n\nResults\n-------\n\nDevsisters decreased the secondary download size using CDN by 40%, from 2.5GB to 1GB, and through additional asset optimization, they managed to reduce the CDN cost by 84%, over $200K annually. They also decreased the overall binary size by 46%. Day one to day 14 retention improved as well, which was a significant win for Devsisters, as they shared how increasing retention is usually challenging and complex.\n\nGet started\n-----------\n\nGet started today by learning more about [Play Asset Delivery](https://developer.android.com/guide/app-bundle/asset-delivery)."]]